ST. MORITZ 2027
Two of St Moritz’s defining winter events, one week apart.
DBSL can arrange VIP access to either experience, or Serena can build your time in St Moritz around both, with accommodation, helicopter movements, dining and everything around the events personally coordinated.
Start planning St Moritz 2027
St Moritz, at its most anticipated
January brings two very different events to the frozen lake of St Moritz.
First, the Snow Polo World Cup from 22–24 January 2027, followed by The I.C.E. on 29–30 January 2027.
One is built around high-goal polo, hospitality and the social calendar surrounding the tournament. The other brings significant automobiles, collectors, design and culture together on the ice.
Serena has access to selected VIP experiences across both weekends, with the wider stay built around how you want to spend your time in St Moritz.
Snow Polo World Cup St. Moritz
22–24 January 2027
Three days of high-goal polo played on the frozen lake, with the Engadin mountains forming the backdrop.
DBSL access can include VIP admission across all three tournament days, premium grandstand viewing, hospitality overlooking the field, seated lunch, wine and champagne, trophy ceremonies and access to the Black Tie Gala.
The experience extends beyond the matches themselves, with Serena coordinating the wider St Moritz programme around your time at the tournament.
Your Snow Polo experience can include
VIP tournament access
Access across all three event days with premium pitchside viewing.
VIP hospitality
Heated hospitality areas, seated lunch, premium wines and Perrier-Jouët champagne.
Black Tie Gala
Champagne reception, gala dinner, entertainment and after-party access.
St Moritz around the polo
Dining, après-ski, private venues and additional arrangements personally coordinated by Serena.
Enquire for Snow Polo
The I.C.E. St. Moritz
29–30 January 2027
The International Concours of Elegance returns to the frozen lake for two days bringing together significant cars, collectors, design and the wider St Moritz social calendar.
Friday centres on the Static Concours, followed by the Dynamic Concours on Saturday, with VIP viewing and hospitality forming the foundation of the DBSL experience.
Around the event, Serena can arrange the wider St Moritz programme, from sought-after dining and mountain lunches to nightlife, skiing and private shopping appointments.
Your I.C.E. experience can include
VIP event access
Premium access across The I.C.E. with trackside hospitality and selected viewing areas.
Dining
Reservations and arrangements can include Chesa Veglia, Suvretta House, Da Vittorio, Paradiso and Langosteria.
After hours
Nightlife arrangements can be incorporated around the event calendar.
Ski & lifestyle
Skiing, mountain time and private shopping appointments arranged around your stay.
Dedicated concierge
The complete programme coordinated before arrival and throughout your time in St Moritz.
Enquire for The I.C.E.
One event. Or stay for both.
The Snow Polo World Cup concludes on 24 January. The I.C.E. begins on 29 January.
For clients wanting to experience both, Serena can use the days between them to create a more complete St Moritz stay.
Ski. Take a long mountain lunch. Leave an afternoon open. Arrange dinner somewhere that matters. Spend time in town, at the hotel or further into the Engadin.
The calendar does not need to be filled for the sake of it.
The events become the anchors, with everything between them shaped around the way you want to spend your time.
Arrive your way
Helicopter arrival and departure can be arranged around your St Moritz plans.
Serena will coordinate the movements around the wider itinerary, allowing arrival and departure to form part of the planning rather than another detail to manage separately.
Private ground arrangements can also be incorporated throughout the stay.
Your St Moritz
Accommodation is selected around your dates, preferences and the way you intend to use the stay.
You may want to be positioned for the events and social calendar, prioritise privacy and space, or build extra days around skiing and the mountains.
Serena will consider the hotel, room or suite category and location as part of the complete plan.
Around the lake
The event ticket is only one part of St Moritz.
Dining, après-ski, nightlife, skiing, shopping, wellness and private arrangements can all sit around the programme, without turning every hour into a booking.
Serena will manage the reservations that matter, leave space where it makes sense and adjust the plan around your priorities.
One relationship throughout
Your St Moritz experience is personally managed by Serena.
From VIP access and accommodation to helicopter movements, dining, skiing and last-minute changes, there is one point of contact across the entire stay.
The details remain connected, rather than managed as separate bookings.
St Moritz 2027
Snow Polo World Cup · 22–24 January
The I.C.E. · 29–30 January
Attend one event or build your stay around both.
Start planning with Serena
